Begin by articulating your personal and business brand to potential employees. That’s as easy as writing a job description that provides a glimpse of what your company is all about. That will get the ball rolling when it comes to attracting the right individuals to your door. You know the kind of people I’m talking about. They’re the workers who understand that it’s your company, but treat it as if it’s their own.
You’ve created a real brand. Now it’s time to hire some real people who think like you about the culture you’ve created. For more tips on hiring a knock-out team and building a creative culture, check out Real Fact Five in Real You Incorporated: 8 Essentials For Women Entrepreneurs.
What makes your culture great?
Friday, August 29, 2008
Thursday, August 28, 2008
Finding the right professional organizations for you
Connecting with like-minded individuals is a great way to grow your business and your personal network, but we all seem to be strapped for time with work, family and other activities. That’s why it’s best to only join organizations that have meaning to you. Start by visiting several groups so you can determine which ones are right for you. Then be selective, because attending too many meetings, or joining a long list of organizations, is the opposite of real.
Once you find that perfect fit—an organization that turns out to be exactly what you’re looking for—volunteer your time as a leader. Why? Because you’ll get the most out of it that way—and so will the organization. Leaders who give their time this way quickly learn that the benefits far outweigh the input.
Check out this website for great professional organizations in your area! Have you found an organization that speaks to your passions? Tell us about it, we’d love to hear from you!
To learn more about finding your passions, check out Real Fact Two in Real You Incorporated: 8 Essentials For Women Entrepreneurs.
Once you find that perfect fit—an organization that turns out to be exactly what you’re looking for—volunteer your time as a leader. Why? Because you’ll get the most out of it that way—and so will the organization. Leaders who give their time this way quickly learn that the benefits far outweigh the input.
Check out this website for great professional organizations in your area! Have you found an organization that speaks to your passions? Tell us about it, we’d love to hear from you!
To learn more about finding your passions, check out Real Fact Two in Real You Incorporated: 8 Essentials For Women Entrepreneurs.
Tuesday, August 26, 2008
Have you seen one of the best blogs for marketing to women?
I’m excited to share with you that I have recently become a contributing columnist to eBrandMarketing—the No. 1 blog on marketing to women—published by Glam Media, which reaches 77 million unique visitors. You’ll hear from the foremost authorities on women, like Fara Warner, author of Power of the Purse.
My column, called (you guessed it!) Real You, spotlights what women are looking for in a brand experience. I share my thoughts about how companies can do a better job connecting with us through emotional branding, authenticity and understanding women’s purchasing power.
Check out one of the most read blogs on eBrandMarketing: Real You: “Ladies” you can ride, look pretty, but you cannot drive, and come back every Friday for a new Real You column!
My column, called (you guessed it!) Real You, spotlights what women are looking for in a brand experience. I share my thoughts about how companies can do a better job connecting with us through emotional branding, authenticity and understanding women’s purchasing power.
Check out one of the most read blogs on eBrandMarketing: Real You: “Ladies” you can ride, look pretty, but you cannot drive, and come back every Friday for a new Real You column!
Thursday, August 21, 2008
Real You: Learning the lessons of blogging
Sure, as a writer, blogging comes fairly easy for me. I like sitting in front of the computer, with a white space to fill with words. The problem is, if nobody else reads the words, it's sort of like writing in a diary. Helpful personally, but not likely to help grow my business. So that's what I've been focusing on the last few days. Learning how to link, maximize, post, syndicate the content, and most importantly, find more readers who could benefit and learn from the content I love to share.
My message to you: don't be afraid. Jump in. Learn the lessons of blogging and connecting - so you aren't just blogging to yourself!
Ok, like this example?? This doesn't look good to you or me? Hopefully, I'll be able to fix it, but at least you know I'm trying. Go ahead. To grow your business, you've got to grow your confidence online.
Like me, you just have to keep learning!
My message to you: don't be afraid. Jump in. Learn the lessons of blogging and connecting - so you aren't just blogging to yourself!
Ok, like this example?? This doesn't look good to you or me? Hopefully, I'll be able to fix it, but at least you know I'm trying. Go ahead. To grow your business, you've got to grow your confidence online.
Like me, you just have to keep learning!
Spouse and Business Partner: Making it Work
This is a topic that is near and dear to my heart. At Real Living, my husband is the CEO, and I’m the president. Being a husband-and-wife team has its ups and downs, but for the most part, it’s a great opportunity. You’re sharing your business success with the same person you plan to spend the rest of your life with.
But the road can be bumpy if you don’t take the time to define your individual roles. Determine from the get-go who has the final say on decisions and who’s responsible for various functions in the company. That’s a must.
Then there’s the issue of financial and emotional risk. When you’re both involved, that obviously increases. But there’s an awesome tradeoff that you simply can’t ignore: When everything is running smoothly, it’s doubly rewarding—and you’ll be able to enjoy that together.
Do you have any great success stories about working with your spouse? We’d love to hear them! For more tips on working with a spouse or business partner check out Life Lesson Five in Real You Incorporated: 8 Essentials for Women Entrepreneurs.
Technorati Profile
But the road can be bumpy if you don’t take the time to define your individual roles. Determine from the get-go who has the final say on decisions and who’s responsible for various functions in the company. That’s a must.
Then there’s the issue of financial and emotional risk. When you’re both involved, that obviously increases. But there’s an awesome tradeoff that you simply can’t ignore: When everything is running smoothly, it’s doubly rewarding—and you’ll be able to enjoy that together.
Do you have any great success stories about working with your spouse? We’d love to hear them! For more tips on working with a spouse or business partner check out Life Lesson Five in Real You Incorporated: 8 Essentials for Women Entrepreneurs.
Technorati Profile
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