Tuesday, February 3, 2009

Was $100K/sec investment worth it? Family weighs in on Super Bowl ads.


Usually, I do my Super Bowl ad rating, with my marketing-to-women hat on, by myself, but this time I wanted to see how effective the ads were with a variety of voters. I pulled together my own team to help with the rating of the spots: sons, ages 12, 14 and 17, and my daughter and her friend, both 15, and my husband and I. Call us the family room focus group. Each voter received three possible votes per spot: thumbs down, thumbs up or big smile. Thumbs up meant the spot was clever or amusing, but didn’t make a smile stick. For a smile to stick, that was the biggest compliment.

Was it all smiles? See the results, and let me know what you thought!

1 comment:

Robin Zaleski said...

Hey Kaira, thanks for participating in our coverage, and for the shout out for M2W! And we all agree your family is pretty clever with those home-made 3-D glasses.