Thursday, March 26, 2009

Branding Your Work Space

Whether others see your office or not, I always recommend that your office be a reflection of you and your personal brand. It should be comfy, functional and stimulating. If you are a messy person by nature, that’s OK; just don’t let the mess overwhelm you.

To begin, have a sense and direction of your personal brand, and then begin thinking how you will translate that into the d├ęcor of your room. Use the five senses.

Start by painting the walls. Display some of your favorite things on the shelves and walls that surround you. These items will inspire you. And that will make you more productive and energized. Then, work with smell. What would you like your office and brand to smell like? Fresh linen, raspberries, spice? Choose a smell that will stimulate the senses and awaken your imagination. Keep moving through the five senses until you have created a room that suits you.

Remember, your home office is part of your environment, which in turn is part of your brand. Consequently, determining the look and feel of your physical office space is critical. Now, get creative and make it happen!

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