Wednesday, May 13, 2009

Taking the time to plant a tree

As I helped out with my son's 6th grade class Tree Planting Day, I looked around at all the other "parent leaders" and noticed the diversity represented in the volunteers. Of course, there were a couple dads, but I was focusing on the moms. We represented the reality of moms today. Some of us work full time, some are full-time stay-at-home moms (SAHMs). Many work part-time. Most all have more than one child. We were a wide range of ages - from early 30s to mid-50s. We were, with our shovels, today's moms. One took a call from work while we dug; another a call from a nurse about a sick child at elementary school.

There are more than 82 million moms in the U.S., (82.8 as of 2004 - and I'm sure there are more current figures but these stats were on the cover story this Sunday for a Mother's Day piece in The Columbus Dispatch.) A full 80 percent of women ages 40 to 44 were mothers in 2006, with each mother having 2.1 births (?). The number of SAHMs in 2008: 5.3 million.

We are a powerful group, and if you're part of it, congratulations! If you're marketing to us, know we are diverse; and if you see one of us with a shovel and a big smile, that would be me.

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