There are more than one million charities out there that could use you as a supporter, so consider pairing up with a local or national charity that fits your personality and passions—it’s a truly rewarding experience! I genuinely believe in giving back to the community, and I have a passion for the arts. This combination compelled me to become one of the founding donors for the Wexner Center for the Arts.
If you’d like to meet other like-minded women, I will be hosting a panel at the Wexner Center, in Columbus, Ohio, next Tuesday, Sept. 16, from 6-8 p.m. about how women have a unique ability to infuse philanthropy into their business. You’ll meet some of the women in the book and some new faces including Bev Bethge of Ologie, Jeni Britton of Jeni’s Ice Creams, Kim Holzer of Smith Barney, and Elizabeth Lessner of Betty’s Fine Food & Spirits, Surly Girl and Tip Top.
Come early from 5-6 p.m. to see the Andy Warhol exhibit for free! Enjoy a networking reception from 6-6:30, panel discussion and Q&A from 6:30-7:30 and then a book signing and Jeni’s Warhol-inspired ice cream and Surly Girl cupcakes at 7:30. I truly hope to meet you at the event!
Please RSVP here.
Thursday, September 11, 2008
Wednesday, September 10, 2008
The real world is online
Your goal should be to grow closer to your female customer, to know what she likes and what product or service you can offer her to make her life easier. Now take that a step further and determine how you can delight her online. So, imagine a day in her life. From start to finish, what does she do, and what does she need to accomplish her daily tasks? Find out where she’s going online—and be there. What does she read online? Where does she spend her time? But perhaps most important, subscribe to blogs and e-newsletters within your industry, and keep current with what’s out there. Things are moving fast, and you and your business need to be a part of it in order to meet her needs.
At Real Living, we developed a series of quizzes for customers to discover their decorating style, housing types and more. We did this to make life easier for women who are searching for a home. The process of choosing a house can be daunting. By providing her with the tools she needs to simplify the process—like a consumer portal where she can organize, personalize, save and share her favorites properties with friends and families—we’ve helped her accomplish one of her tasks—and best of all, we’ve done it online. You, too, can bring this concept to your business. The real world is online. Be there. That’s where you’ll find your customers.
In addition to meeting customers online at RealLiving.com, we’ve created a forum of women entrepreneurs online as well. Learn what other women are saying and doing online, and share your story!
At Real Living, we developed a series of quizzes for customers to discover their decorating style, housing types and more. We did this to make life easier for women who are searching for a home. The process of choosing a house can be daunting. By providing her with the tools she needs to simplify the process—like a consumer portal where she can organize, personalize, save and share her favorites properties with friends and families—we’ve helped her accomplish one of her tasks—and best of all, we’ve done it online. You, too, can bring this concept to your business. The real world is online. Be there. That’s where you’ll find your customers.
In addition to meeting customers online at RealLiving.com, we’ve created a forum of women entrepreneurs online as well. Learn what other women are saying and doing online, and share your story!
Friday, September 5, 2008
The Power of the Purse in Real Estate
Real Living has been marketing to women for 7 years now! In fact, Real Living was the first women-focused brand in real estate. Why market to women?
• Women make or influence 91% of all home buying decisions.
• Women guide 94% of all home-furnishing purchases.
• Two-thirds of real estate agents are women.
• 78% of engaged women say that while they already have furniture, they’ll replace most or all of it when they marry.
This being said, I presented at the national Marketing to Women (M2W) conference in May about the tremendous purchasing power women hold in this country, but more specifically in real estate. It was a great learning experience! The M2W conference attracts brands from across the country that understand the influence women have as consumers.
M2W asked Real Living to put together a video highlighting more great statistics on the purchasing power of women. It’s now featured on the M2W site. Click here to view the video!
• Women make or influence 91% of all home buying decisions.
• Women guide 94% of all home-furnishing purchases.
• Two-thirds of real estate agents are women.
• 78% of engaged women say that while they already have furniture, they’ll replace most or all of it when they marry.
This being said, I presented at the national Marketing to Women (M2W) conference in May about the tremendous purchasing power women hold in this country, but more specifically in real estate. It was a great learning experience! The M2W conference attracts brands from across the country that understand the influence women have as consumers.
M2W asked Real Living to put together a video highlighting more great statistics on the purchasing power of women. It’s now featured on the M2W site. Click here to view the video!
Thursday, September 4, 2008
Women Out-Earning Men in Some Professions
We have been waiting quite some time to see the pay gap between women and men shrink. Well ladies, in some professions the tables are turning. Here are a few current careers where women are earning more than men:
• Sales engineers
• Statisticians
• Legislators
• Automotive technicians and mechanics
• Baggage porters
• Financial analysts
• Aerospace engineers
• Advertising managers
According to an article on AOL, women tend to verbally outpace men and are excellent with details and follow-up, and it is these characteristics that enhance their workplace performance. Currently, women are also receiving college degrees in larger numbers than men. After graduating, they are moving to large urban cities, where, in the past few years, there has been an increase in women earning more than men.
The glass ceiling is getting thinner. Become a pioneer in your field, and begin paving the way for future generations!
To learn about women who change the world, check out Life Lesson 20 in Real You Incorporated: 8 Essentials for Women Entrepreneurs.
• Sales engineers
• Statisticians
• Legislators
• Automotive technicians and mechanics
• Baggage porters
• Financial analysts
• Aerospace engineers
• Advertising managers
According to an article on AOL, women tend to verbally outpace men and are excellent with details and follow-up, and it is these characteristics that enhance their workplace performance. Currently, women are also receiving college degrees in larger numbers than men. After graduating, they are moving to large urban cities, where, in the past few years, there has been an increase in women earning more than men.
The glass ceiling is getting thinner. Become a pioneer in your field, and begin paving the way for future generations!
To learn about women who change the world, check out Life Lesson 20 in Real You Incorporated: 8 Essentials for Women Entrepreneurs.
Tuesday, September 2, 2008
The window to your soul is found in the people you admire.
Who is your hero? What are the words that describe your hero? What is something that person did that you admire? And finally, what is one way you can be more like your hero? Write these thoughts down on paper. Then, make a list of the qualities that you admire in your hero. If you have several heroes, they will probably all have similar qualities. But identifying your hero and what that person has done is only the beginning of the process. The next step is to contact your hero. It doesn’t matter if your hero is a famous person or a close friend. Write to that person. Reach out to her. By doing so, you will be greatly inspired to live your life in a way that makes you happy—a way that you’ve admired in others and therefore can apply to your own life and business.
When Chelsea Clinton introduced her mother at the recent Democratic National Convention, she referred to her as “my hero.” Since heroes are presumably those individuals who inspire us to do great things, the people we model our lives after, that most likely means that Hillary Clinton has greatly influenced her daughter. It may even mean that Chelsea has patterned her life after her mother. Remember, identifying your heroes is all part of determining who you are and what you love to do. Famous or not, heroes are the people you and I aspire to be like. They help us identify our values and ethics and what is important to us—thus, how we will run our business.
Heroes are everywhere in life. In fact, you may discover that you admire qualities in other female entrepreneurs. Who are your heroes? What makes them special to you?
Take a look into the lives of other women entrepreneurs.
When Chelsea Clinton introduced her mother at the recent Democratic National Convention, she referred to her as “my hero.” Since heroes are presumably those individuals who inspire us to do great things, the people we model our lives after, that most likely means that Hillary Clinton has greatly influenced her daughter. It may even mean that Chelsea has patterned her life after her mother. Remember, identifying your heroes is all part of determining who you are and what you love to do. Famous or not, heroes are the people you and I aspire to be like. They help us identify our values and ethics and what is important to us—thus, how we will run our business.
Heroes are everywhere in life. In fact, you may discover that you admire qualities in other female entrepreneurs. Who are your heroes? What makes them special to you?
Take a look into the lives of other women entrepreneurs.
Subscribe to:
Posts (Atom)
Posts
