Businesses Use Twitter to Engage Customers Online

If you haven’t jumped on the social media bandwagon, hop on! More and more companies are coming up with creative ways to engage their customers online. According to Marketing VOX, a recent study indicates that more than eight in 10 Twitter users, most of which represent small businesses, expect their company's use of Twitter to increase in the next six months.

And if you know me, you know how much I love Twitter and believe in its power. Nestle is taking an interesting approach to get moms talking about their product. The company is running a Juicy Juice ad that asks questions like: “How do you help your child shine a little more every day?" and "How do you stimulate your child's mind?" If you go to CafeMom and BabyCenter, you can tweet your answer, and it will be live on the ad, wherever it’s running in cyberspace. Talking about the love(s) of our lives and being an online celeb for a day. Who doesn’t love that?

How are you using Twitter to grow your business and increase awareness?

Building a Professional Network

We always hear that building professional networks is vital to success, but it should also be noted that your network should reach beyond family and friends.

Family and friends are great, and most of us would be lost without them. They create a great support system in a wide variety of situations—including helping you fulfill your dreams. However, if you’re talking business, you really need to expand your network. Most women rely on family members as their primary network, but these individuals don’t always have access to meaningful business information—like new leads, business experts or financial advice.

Your contacts should be people who will help you develop your competitive advantage. You need diversity of opinions and backgrounds, so as you build your network, try to include individuals with varying backgrounds and expertise. Ideally, it should be people who don’t work for you. That way you can benefit from different perspectives and ideas. You can begin by joining and participating in social media sites and joining local professional networking groups. So, get out there and start reaching out.

Tweeps & Business Pages vs. Networking Parties & Business Cards

Are you feeling the pressures of networking through social media but don’t really know what that means, let alone how to do it? If so, you are not alone. Just be honest about it.

I love it when people are honest. It’s great to be able to admit both your strengths—and your weaknesses! And learning to incorporate social media into your business’ marketing plan in the New Year is a great step. If you entered the business world before the Internet, you know and feel the dramatic changes that are occurring almost daily. Every industry is facing these changes and the challenges and opportunities that technology brings.

The key to social networking is to apply it to your business in a genuine fashion. Women are natural social networkers. We always have been. We build and maintain communities across the country through volunteerism. I don’t know about you, but when I look at my kids’ schools, the volunteer ranks are full of women. Still. That’s social networking in the real world.

It’s no different online. What I recommend is to start networking online on a business-specific, direct connection site like LinkedIn. I like LinkedIn because everyone on it is there to make business connections. So start there. And then, invite your contacts to join you. I believe this is the future of networking and the future of powering your business. You and your computer and an Internet connection are unstoppable. So don’t be afraid. Start small. But think big.

If you want to take it a step further and join Twitter, check out ReachingWomenDaily.com for another post about marketing your business on Twitter and feel free to follow me!