Help Save Ohio Libraries

As a book lover and author, this news of library funding cuts breaks my heart, but we can all do our part to save Ohio libraries!

What’s happening: On June 19, Ohio Governor Ted Strickland proposed a budget cut that would reduce state funding for public libraries by $227.3 million in 2010 and 2011 fiscal years. This reduction would cut Ohio’s public libraries funding 30 percent in addition to the 20 percent cut due to the decline of the state’s General Revenue Fund. A total 50 percent cut in funding. :(

What it means: As a result, branches may close, hours of operation will be reduced, new book and material orders will be halted and other vital summer reading programs and services would end. With the economic hardships that thousands of Ohioans are facing, trips to the library have provided some relief for families, and I can’t imagine what some families would do without those opportunities.

How you can help:

• Call or email Ohio legislators. For phone numbers and emails, click here. To email all legislators and senators at once, click here.

• Join the Facebook group, and update your Facebook and Twitter status with:

“I contacted my elected officials to help save Ohio libraries, and you should too. Find out more: http://www.saveohiolibraries.com.”

The Ohio Library Council site has provided the image below for you to save and upload as your profile picture on social media sites.

• Spread the word! Let friends know what is going on, how you have helped and how they can, too.

For more information, visit www.olc.org/SaveOhioLibraries.asp. The General Assembly Conference Committee is likely to make a decision this week, so act fast!

Personal Recommendations Beat Out Online Sources

As I was reading my daily marketing news, I ran across a study that found most online purchasers bought because of a personal recommendation from a friend/relative (34%), followed by spouse/partner (25%), then a blogger (5%) and a chat room (5%).

Truly, this is no surprise to me. Personal, one-on-one connections are gems. These are the people you trust and depend on. If Oprah tweeted, “Acai is amazing”, but my friend Jane said, “I tried it and it’s not worth the price,” I’d go with Jane. Sorry, Oprah.

If you’re out there trying to make a splash in cyberspace, get the movers and shakers talking online and off. And talk to women! Women, your most valuable consumers, are twice as likely as men to recommend a product/service to a friend.

Start with a core group of “sneezers”, as Seth Godin calls them. These are influential people who are sure to tell their friends when they’re into something new. Then keep the momentum going. Ask those people to write online reviews or blog about your product/service. This will begin your online and offline publicity.

Are you looking for more tips on getting your product/service seen and heard in the marketplace? Sign up for my tip of the week, delivered to your inbox every Friday!

Businesses Use Twitter to Engage Customers Online

If you haven’t jumped on the social media bandwagon, hop on! More and more companies are coming up with creative ways to engage their customers online. According to Marketing VOX, a recent study indicates that more than eight in 10 Twitter users, most of which represent small businesses, expect their company's use of Twitter to increase in the next six months.

And if you know me, you know how much I love Twitter and believe in its power. Nestle is taking an interesting approach to get moms talking about their product. The company is running a Juicy Juice ad that asks questions like: “How do you help your child shine a little more every day?" and "How do you stimulate your child's mind?" If you go to CafeMom and BabyCenter, you can tweet your answer, and it will be live on the ad, wherever it’s running in cyberspace. Talking about the love(s) of our lives and being an online celeb for a day. Who doesn’t love that?

How are you using Twitter to grow your business and increase awareness?

It's time to commence.

This year, I have two kids achieving milestones. My 8th grader's recognition ceremony was yesterday, ending his middle school years and celebrating his move to the “big house” of high school. And my high school senior will graduate next weekend and head to Chapman University in the fall.

Commencement speeches are no doubt hard to write and hard to deliver with power. There are infamous examples of famous people who delivered bombs—and famous people who delivered eloquent still oft-recited commencement addresses. To me, the point of any commencement address is to inspire those in attendance to be the best they can be—as individuals and as part of the greater community.

And with that, I will share Mr. Bruce Brombacher's theme with you. Mr. Brombacher has been a middle school math teacher since 1976 and is considered the patriarch and heart of Jones Middle School. He also has been named Ohio Teacher of the Year in 1981, the National Teacher of the Year in 1982 and received many other awards of distinction in an amazing career. He has decided to retire this year, and thus his speech was poignant (many tears by him and us), eloquent and to the point, much like the man. (Even though he was interrupted mid-way through by a pulled fire alarm prank, Mr. Brombacher remained calmly at the helm, standing at the podium until the alarms were quieted five minutes later.)

His message: Just as a triangle has three sides, so must a successful person: belief in yourself, belief in those around you and belief that you can make a difference in the community.

Perhaps not revolutionary concepts, but at the core of the new society that the Millennials will help to create—and the one all of us find ourselves in the midst of today.

It's the same message found in Real You Incorporated: 8 Essentials for Women Entrepreneurs, and it's the start of any speech I give. To succeed, in work, in life and with your family, it all starts with you. It's believing in yourself and your unique gifts and building on those gifts to create your unique competitive advantage in business. And while women are uniquely in tune to the more emotional aspects of personal branding, men are embracing the message, too.

It's time to commence. It's time to believe in yourself and those around you. It's time to put the real you in your business and make an impact on the world. You can do it. It all starts with you! This is not the time to allow fear to immobilize you. This is the time to put your passions into action. Much like the college, high school and middle school graduates during this season of commencement, change is here. You must face it and get moving.

Have a fabulous weekend! And congratulations to all of the 2009 graduates out there—and to those who believe in them with all their hearts!

Self-Bailout Contest for Small Businesses

Survival of the smartest! Office Depot is awarding more than $1,000,000 in prizes in the Office Depot—Adopt a Small Business Contest. 500 small businesses will win more than $2,000 in prizes!

Want to enter? Upload a two-minute video about what your business is doing to survive during these hard times and how Office Depot can help you get through the challenges. The entry deadline is 11:59 PM EDT on July 31, 2009. Click here to enter.

By entering the contest, you have a chance to win $1,300 Office Depot gift card, one year of Tech DepotTM services tech support ($599.00 value) and $110 gift card toward copying, printing and shipping services. Gotta love free tech support and gift cards. For official contest rules, click here.

Good luck!