To create a real brand, people inside and outside your company need to believe in you

Not just your product or service. At the end of the day, it’s all about you. That means your personal brand and your business brand are one in the same. I encourage you to begin by choosing one word that defines you. Here’s a hint to get you started: Think about what you do well.

Let’s use Oprah Winfrey as example. Everybody knows Oprah’s brand. Much of her success is due to the fact that people feel like they know her. She defined her career in a real way—as an extension of her personality. By sharing her story, she got people to believe in her. It’s the reason why she’s been successful at building a phenomenal career.

How about you? What’s your story? Get started now at RealYouIncorporated.com.