Women continually struggle with work-life balance. There are many women who believe there is this set, generic and ideal form of balance. However, that is just not the case. Balance differs for everyone. What works for your co-worker may not work for you. And what works for you may not work for your neighbor. Everyone is different and has a different job and your work-life balance should reflect that. Also, many women believe that their personal and business life should be completely different. But instead hear this: Your business is your personal life.
By that I mean if you develop your business around your personal brand essence, then the real you will rise to the surface. You’re a package. Your values, personality—even your passions—they all come together to create a personal brand that defines you. Now take it one step further and incorporate that brand into your business.
There are steps for accomplishing this goal, and I talk about them in great detail in my book, but the basic concept remains the same: Make your personal brand and your business brand one. And don’t forget that it all has to happen within the guidelines of authenticity. Don’t be a fake. Stay genuine and true to your passions and your ideals. Balance is only achieved if and when you stay true to your passions—and you refuse to separate your business brand from your personal brand.
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